Ferrari has announced its first theme park in Europe, bringing the prancing horse to the PortAventura resort near Barcelona, featuring the highest and fastest vertical accelerator on the continent.
‘Ferrari Land' project will cover 75,000 square meters and feature a variety of attractions for all ages. The site will also welcome the Italian brand's first Ferrari-themed hotel, a luxurious 250-roomed establishment.
The project, involving an overall investment of €100m, will be built by private equity firms Investindustrial and KKR, under licence from Ferrari. PortAventura is the Mediterranean's most popular theme park and the second most-visited in Europe, welcoming 4 million visitors per year. Ferrari Land will officially open in 2016.